Poupette Giraud founded Poupette St Barth in 1995. “Poupette” is her adolescent nickname, which embodies the brand’s DNA in the body, face and expression of the “Woman-Child”: cute, adorable and fresh .
Poupette St Barth is the love story of a woman and an island in the French Antilles. Poupette arrived in this lost paradise by boat in 1979 and never left. 16 years later, she created her own clothing line, originally selling through a stylish boutique on the grounds of the famous restaurant “Le Tamarin”. The frangipani flowers from the “Tamarin” garden are the symbol of freshness and are still in the company logo today.
Poupette’s extraordinary feel for color, energy and movement translates into feminine, romantic and playful clothing, and her designs have quickly become a favorite among elite St Barth clients. Many celebrities have been photographed at Poupette St Barth.
Poupette knows what women want to wear; Unique, comfortable and beautifully designed pieces, cut from top quality fabrics, which give them look and feel, while remaining in keeping with his philosophy of freedom and his love for St Barth.